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Workforce Success Story Submitted By:
The Oregon Consortium/Oregon Workforce Partnership

MCX, Inc.

Workforce Challenge

MCX, Inc. is a manufacturer of cable assemblies, wiring harnesses, and electro-mechanical assemblies, which are used as component parts for a variety of electronics and equipment manufacturers. In 2009 MCX faced a significant business challenge – while MCX had a long history of retaining accounts once they started purchasing, attracting new customers during a national economic recession was proving extremely difficult. Company leadership felt it was time to access sales and marketing training to strengthen the business’ ability to gain new customers. MCX needed to train its workforce at the very time it was most strapped for resources, so it turned to the Oregon Workforce Alliance (OWA) and its community-based representatives for help.

Workforce Solution

The workforce system’s response was to provide a matching grant that allowed MCX to train four employees in sales and marketing. MCX brought on The Oregon Manufacturing Extension Partnership (OMEP) to deliver the training in the summer of 2009. The goals of the project were to hire a new sales representative, improve marketing tactics and programs, and increase MCX sales revenues.

Outcomes & Benefits

According to MCX, Inc.’s Ward Dutton, the project was a tremendous success. “We have had more success in picking up new customers as a result of this training,” said Dutton, who serves as MCX, Inc.’s Vice President for Sales. OMEP trained MCX to clarify its message which allowed MCX to clearly articulate the value of its products, an approach that has resonated with customers. “We have experienced a 50% increase in business since the training,” said Dutton. “The process was very easy for us, both in getting the [matching] grant as well as in meeting documentation requirements,” said Ward Dutton. MCX, Inc. continues to benefit from increased sales, and has increased their workforce from 15 employees before the training to 26 employees today.

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